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In the late 90s I joined a Silicon Valley PR agency* that launched business to business technology companies. One of the job requirements was detailed end-of-month reporting. So after 300-400 hours of delivering client services each month, I spent one to three working days preparing reports. The goal: cost-justify retainer dollars.
I recently struggled with where to draw a line between giving advice to a client contact and escalating an issue in order to make sure that the client organization got the best results. Here's a recap, along with a graphic trying to summarize my approach. Input welcome.
Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.
Think of platforms such as HubSpot and Volusion as well-equipped kitchens
HubSpot provides excellent services and technology, but it doesn't build websites.
It's important to respect the law of diminishing returns when revising marketing material.
B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
Be skeptical about new tactics -- especially if you're a very small marketing team.
If you are genuinely interested in firming up your connections, act like it
One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services